![]() ![]() Gorman also explained that when it comes to engagement, Netflix stands alone. We treat our ads with the same care we treat our incredible content: serving them locally seamlessly transitioning between shows and ads with no latency and implementing industry-leading frequency caps with an ad load of four to five minutes per hour.” Jeremi Gorman, President, Worldwide Advertising, said “we are building a forever business” and that in the first six months “we worked hard to be brilliant at the basics, focusing on areas advertisers told us matter most – like geo, age, and gender targeting third-party verification and deploying the right brand suitability mechanisms for to make the best decisions for brand.” And “while we’re focusing on reaching parity, we’re also innovating. On the reality side, Love is Blind (S5) will be back in September, and Squid Game: The Challenge will debut in November. Netflix also announced the return of some of TV’s most popular shows with season renewals of Ginny & Georgia (S3 and S4) and Virgin River (S6), which come after recent renewals for The Night Agent (S2) and The Diplomat (S2). “Netflix has more returning series than any other streamer,” Bajaria added. Weiss, and Alexander Woo, 3 Body Problem, along with returning favorites like Bridgerton, Stranger Things, Formula 1: Drive to Survive, Outer Banks, and Cobra Kai. ![]() Our partnership with them is the single biggest reason we’re able to bring fresh, original storytelling to our members.”ĭuring its Upfront, Netflix highlighted new upcoming shows including Shawn Levy’s All the Light We Cannot See, Griselda with Sofía Vergara and the latest epic from David Benioff, D.B. We do it by partnering with world-class talent - giving them the freedom and support to tell their best stories. To super-serve our members we have to focus on quality, with the understanding that quality, like beauty, is in the eye of the beholder.”īajaria added that: “No other entertainment company aspires to create great movies and shows across so many genres, in so many countries, and for such a broad, diverse audience. This year alone, according to Nielsen, we've had the number one original TV show on streaming in the US for 15 out of 16 weeks - and the number one movie for 14 weeks.īela Bajaria, Chief Content Officer, said this is only possible because Netflix focuses on “ super serving our audience – giving you something you will really love, that will really satisfy you. In 2022, Netflix viewing across Nielsen’s Top 10 most watched lists was three times greater than all our competitors combined - and five times greater than our nearest competitor. ![]() To be the one to watch, you need everyone watching. “It’s why, despite all the competition out there, Netflix is the most popular streaming service today. From Emmy-winning dramas to reality TV, stand-up comedy to true crime, Oscar winners to action-adventure, rom-com to horror, we have it all” and So whatever your taste, whatever mood you're in, whoever you’re with - we’ll have something great for you to watch. “For our members, it all starts with the variety and quality of our TV shows and films. And we want to connect them with amazing entertainment they’ll love” You want to connect consumers with your amazing brands. “We share a common goal, which is building connection. Greg Peters, co-CEO, kicked off Netflix’s first Upfront today by explaining to advertisers that: Like everything at Netflix, it all starts with our members and the breadth and quality of our programming. Our ads offering is just six months old, and while we have much more to do, we’re making steady progress. ![]()
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